About Discoveries That Matter
Created in 2014, “Discoveries That Matter” is a community brand initiated by a committee of residents, businesses and not-for-profit organizations from within the County.
The community brand is designed to be used to produce a consistent, positive message for all of Lambton County, to be used both within and outside the area.
The slogan and logo are designed as a grass-roots movement for use by everyone in Lambton County. It features a customizable logo for a variety of geographical locations within the County as well as a more generic “standard” logo for use by any business, resident or organization.
Lambton County is a collection of agricultural, industrial and cultural communities all with unique identities. Through the use of one community brand, we are encouraging the residents to take pride in the County as a whole as well as build on the unique identity that the County has carved out throughout the years.
- Lambton County is home to scenic farmland, blue waters, and energy pioneers creating the right chemistry for discoveries that matter.
- From big to small, our mission is to highlight all of the Discoveries That Matter in Lambton County.
- We strive to inform and promote all of the interesting and one-of-a-kind features that our community has to offer.
To create our community brand, in-depth research on our area was conducted, with over 2,000 local citizens, business people, and community leaders polled on their views.
Input was also gathered from competing and neighbouring regions in both Ontario and Michigan, and leaders in key economic sectors such as tourism and manufacturing were asked for their views on our area.
“We learned how others view us and, just as importantly, how we view ourselves.”