Outline for a Business Plan

Please remember - this is an overview only! You may obtain a detailed template of the layout and the recommended content of a Business Plan at no charge from the Business Enterprise Centre. Call us at 519-332-1820 or email  Fraser Parry  or  Matthew Slotwinski.  They would be happy to speak with you. 

Title Page:

Table Of Contents: (Second last page to be created)

Executive Summary: (This is the last section to be prepared and should be two pages or less in length.)

• Brief description of business or concept
• Summary of financial requirements
• Summary of usage of funds

Company Profile:

• Business name and address
• Business structure
• List of registrations/licensing/professional or trade designations
• Company management/advisors

Industry Profile:

• The market description (size of market)
• Identification of trends and company response
• Listing of any political or legal issues
• Competitive analysis
• Identification of any barriers

Sales And Marketing:

• Pricing outline
• Targeted sales
• Future sales
• Customer analysis
• Promotional program
• Advertising program
• Promo and advertising budget

Operating Plan: 

• Facility costs
• Equipment listing
• Supplies and inventory
• Human resources plan including proposed wage/pay, labour burden and benefits costs

Financial Plan:

• Cash flow forecast
• Projected income statement
• Projected balance sheet

Appendices