Community branding survey drawing great response

Sarnia-Lambton, Ontario, Canada – June 27, 2013 – The response to an on-line community branding survey to gather residents’ opinions on Sarnia-Lambton is garnering an excellent response. Since the survey launch on June 16, over 930 people have gone online to help bring our image into focus by providing their honest opinions on Lambton County.

“Our consultants have been amazed at the response the survey is receiving,” notes Sarnia-Lambton Economic Partnership general manager George Mallay. “Communities much larger than ours have not had the response that Sarnia-Lambton residents are providing to our local survey. Our community branding partners are doing an outstanding job in working together to get the message about the survey out to our residents.”

“We’re thrilled at the response,” says Mallay. “Lambton residents are proving once again how deeply we care about our community. A huge thank you to everyone that has participated so far. We hope those that haven’t taken the branding survey will have a chance to do so before it closes on July 4th.”

Crafted to determine Lambton County’s strengths, weaknesses, challenges, and opportunities, the ten-minute survey is a key part, along with a wealth of other research that has taken place, in developing a community brand for marketing Lambton County to visitors, residents, and businesses.  

All who live and work in Lambton County are invited and encouraged to participate. The online survey can be found by clicking on the “Bring Our Image Into Focus” link at  Printed surveys are available by calling the Economic Partnership office at 519-332-1820 or toll free at 1-800-972-7642. 

Participants in the survey can enter a gift draw for a Gift Basket from Manleys Basics, Point Edward; Golf for Two with cart at the

St. Clair Parkway

; or an “Explore Lambton” Weekend for Two.

Lambton’s community branding is being undertaken by a group of key community organizations, working with consultants North Star Destination Strategies. The Community Branding Project Partners are: Arts Community; Blue Water Bridge Authority; Community Round Table; County of Lambton; Grand Bend and Area Chamber of Commerce; Lambton College; Sarnia-Lambton Business Development Corporation; Sarnia Lambton Chamber of Commerce; Sarnia-Lambton Economic Partnership; Sarnia-Lambton Local Immigration Partnership; Sarnia-Lambton Real Estate Board; Sarnia Lambton Work Force Development Board; Tourism Sarnia-Lambton.

For further information contact:

George Mallay, General Manager

Sarnia-Lambton Economic Partnership


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