From www.chok.com CHOK Radio
Sarnia-Lambton is launching an intensive community-wide branding initiative. Economic Partnership General Manager George Mallay says initially, their task will be to conduct thorough research including an assessment of the environment, and perceptions of visitors, residents and stakeholders.
North Star Destination Strategies and Toronto-based Yfactor have been hired to assist in the process which will lead to the creation of a community logo and tagline. The 65 thousand dollar initiative should be completed by next June.
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