December 18, 2014 – Lambton County, Ontario, Canada – A community brand for use by everyone in Lambton County, Ontario, featuring a customizable logo, was unveiled today. The brand was created by a group representing organizations from across Lambton County.
The brand logo, carrying the tag line “Discoveries That Matter”, is the visual representation of the Brand Print Statement for Lambton. The Brand Print Statement was the result of months of in-depth research on the perceptions and realities surrounding Lambton County as a whole and its individual municipalities.
A key feature of the brand logo is its flexibility. Available with a number of geographic references related to Lambton County, including “Discoveries That Matter / Lambton County” and “Discoveries That Matter / Sarnia-Lambton”, the logo’s geographic reference can also be “personalized” to represent any location within Lambton County. The use of “Ontario” or “Canada” are also permissible as geographic references on the logo. The maximum number of geographic references on a logo are two.
“We are thrilled to present this community brand to the people, businesses, and organizations of Lambton County,” said Susan Mills, General Manager of the Grand Bend and Area Chamber of Commerce and a participant in the brand’s working group. “It is truly a grass roots effort that reflects all of our community.”
The community brand is an “umbrella” brand, designed to be used in conjunction with existing brands in use by companies, municipalities, and organizations across the County. Its purpose is to produce a consistent positive message for all of Lambton County, to be used both within and outside of the area.
“Every logo that is used will build and reinforce the brand by carrying the same message and graphic design,” noted Sarnia-Lambton Chamber of Commerce President, Rory Ring. “Our County is big, and we each take pride in it, and in our own special part of it. This brand shows the world, and reminds us, that we are all part of the larger community of Lambton County.”
The community brand can be downloaded at www.discoveriesthatmatter.ca.
Tourism Sarnia-Lambton’s General Manager, Marlene Wood, noted, “Unveiling the brand is just the start. Throughout the coming year we will continue to promote ‘Discoveries That Matter’ throughout Lambton. We look forward to watching it grow and become established as a brand that truly represents us all.”
The organizations that have been instrumental in creating the community brand are: Blue Water Bridge Canada; Community Round Table; County of Lambton; Grand Bend and Area Chamber of Commerce; Lambton College; Sarnia-Lambton Business Development Corporation; Sarnia Lambton Chamber of Commerce; Sarnia-Lambton Economic Partnership; Sarnia-Lambton Local Immigration Partnership; Sarnia-Lambton Real Estate Board; Sarnia Lambton Workforce Development Board; Tourism Sarnia-Lambton; and Western Sarnia-Lambton Research Park.
The research phase of the community brand project was carried out by North Star Destination Strategies.
View the Brand Print Statement and associated research results at http://www.slep.wpengine.com/documents/BRANDING_LambtonResearchResults.pdf
The graphic design phase of the community brand project was carried out by Yfactor.
For further information:
George Mallay, GM
Sarnia-Lambton Economic Partnership
519-332-1820
Marlene Wood, GM
Tourism Sarnia-Lambton
519-336-3232
INFO ON LAMBTON’S COMMUNITY BRAND AND LOGO – The logo can be used with: no geographic reference; one geographic reference; or two geographic references. Geographic references must be within Lambton County, with the exception of “Ontario” or “Canada”. “Sarnia-Lambton” is considered to be two geographic references.
Name Description – Honing in on the point of differentiation, the brand name is directly reflective of the brand statement. It is purposely not the name of a distinct municipality or geographic region. Instead, it is a community brand name, selected to be used to promote the community equally well for tourism attraction, business attraction and retention, and resident attraction and retention.