January 30, 2013 – Sarnia, Ontario – Residents are invited to learn more about Lambton County’s new community branding initiative next week at public meetings in Wyoming and Point Edward.
The meetings will provide Sarnia-Lambton residents with an overview of the branding process and opportunity for community discussion. The discussions will be facilitated by North Star Destination Strategies.
Meetings are slated for 6:00 – 7:00 pm, February 6, Holiday Inn, 1498 Venetian Blvd., Point Edward, and also 6:30 pm – 7:30 pm, February 7, Lambton County Buildings Council Chambers, 789 Broadway Street, Wyoming.
“The time is right to create a clear and united message about where we live,” said George Mallay, general manager of the Sarnia-Lambton Economic Partnership. “We are hoping for a good turnout at the meetings, and look forward to input from our residents.”
Mallay also noted that there will be opportunities for additional input on the branding initiative through an upcoming residents’ survey.
The public meetings are part of the intensive research phase of the branding process that includes meetings and focus groups with residents and representatives of Lambton County’s industries, tourism businesses, municipal councils and staffs, the arts, agriculture, First Nations, construction industries, and educational facilities.
To learn how Lambton County is viewed outside the community the process will also include interviewing and surveying economic development prospects, site selectors, executives, group tour operators, and tourism operators that are not located in Lambton County.
More information on the branding process can be found online at www.slep.wpengine.com/documents/branding
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For more information:
George Mallay, General Manager
Sarnia-Lambton Economic Partnership
519-332-1820 1-800-972-7642
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About the Lambton County community branding initiative:
Goal of the community branding initiative – Produce a consistent message for all of Lambton County, with elements that can be easily incorporated for use by businesses, government, residents, the tourism sector, and community groups. Cohesive marketing efforts and the highest use of available resources are added benefits. Research data gathered will be used to help guide marketing strategies and product development.
Community Branding Project Partners: Arts Community; Blue Water Bridge Authority; Community Round Table; County of Lambton; Grand Bend and Area Chamber of Commerce; Lambton College; Sarnia-Lambton Business Development Corporation; Sarnia Lambton Chamber of Commerce; Sarnia-Lambton Economic Partnership; Sarnia-Lambton Local Immigration Partnership; Sarnia-Lambton Real Estate Board; Sarnia Lambton Work Force Development Board; Tourism Sarnia-Lambton
Posted in: SLEP News