SARNIA, ON: The Sarnia-Lambton Economic Partnership (SLEP) has been recognized by a panel of judges at the 64th Annual Economic Developers Council of Ontario (EDCO) conference for producing outstanding promotional materials to attract investment.
“These quality marketing materials immediately helped support discussions with 15 leads that short-listed the Sarnia-Lambton area, two of which signed letters of intent for investment, and two more that announced investment in 2020,” said SLEP CEO Stephen Thompson.
“Recognition for our work at this year’s EDCO conference reconfirms our leadership position in investment marketing.”
SLEP’s promotional materials target six industrial and business growth sectors and was produced with input from local companies within each of them including: Petrochemicals & Refining; Hybrid Chemistry; Plastics & Rubber Manufacturing; Information Technology; Advanced Manufacturing; and Value-Added Agriculture.
The material consisted of three components: eye-catching and informative brochures, single-page infographics, and 12 to 16-page booklets with comprehensive business case information.
SLEP was among over 100 entries from 60 Ontario communities participating in this year’s EDCO competition and was selected as a finalist in the Investment Attraction category.
“The new marketing materials strengthened the relationship with Global Affairs Canada which cost shared in the project. In addition, the materials can easily be updated and will be a valuable marketing tool for job creation and the attraction of capital investment for several years to come,” said Thompson.
“We used the materials during discussions with two international corporations that both subsequently announced major investments in Sarnia-Lambton,” he said. “That means our new marketing initiatives are already having a positive impact.”
Thompson congratulated all SLEP employees who contributed to the content of the promotional material, as well as local firms KKP Sarnia and CR Creative Co. for their roles with layout and cover production. “It was a cohesive team effort that produced a high-quality product and resulted in EDCO’s recognition,” he said.
Chief Executive Officer
Sarnia-Lambton Economic Partnership