SARNIA, ON: The Sarnia-Lambton Economic Partnership (SLEP) has won gold in an international competition that honours excellence in digital creativity.
The AVA Digital Awards recently announced its 2021 winners, giving SLEP top marks for a series of videos and online content about the value of locating an innovative business in the Sarnia-Lambton area.
The series of 12 videos showcase successful local businesses, highlighting the Sarnia-Lambton area’s key role in innovation across all sectors including manufacturing, clean technologies, information technology and agriculture.
“We are very proud of the award-winning video series that we will use for marketing the Sarnia-Lambton area both in the short-term and in the future,” said SLEP’s CEO Stephen Thompson. “The companies that participated will also be able to use this high-quality content for their own marketing purposes.”
A digital marketing campaign has been launched to showcase the Sarnia-Lambton area’s position for strategic growth. The campaign shares these powerful and innovative business success stories directly to industry leaders and innovators seeking high-value investment opportunities, including new or secondary locations for their companies. Running until the end of March, this targeted campaign has promoted these success stories to an audience of nearly 1-million, specifically in the areas of sustainable technologies, advanced manufacturing, agriculture and food, as well as creative industries and Information Technology.
“The videos demonstrate that innovation is thriving across the Sarnia-Lambton area – which is fantastic news, as innovation becomes increasingly important in economies of the future,” added Thompson.
The video series builds upon the momentum established by the Intelligent Sarnia-Lambton Taskforce (ISL) that led to Sarnia-Lambton earning the prestigious Top7 recognition from the Intelligent Community Forum (ICF) in 2019. This innovative video series is a valuable marketing resource for ongoing and future ISL initiatives, to grow innovation and intelligent community principles across the Sarnia-Lambton area.
Local companies highlighted in the video series include: Woodland Biofuels Inc., LCY Biosciences, Twin Pines Orchards & Cider House, Twin Creeks Greenhouses Inc., Munro Honey & Meadery, Link2Feed, Forward Water Technologies, ClearCare, LamSar Inc., Advanced Finishing Technologies, Roelands Plant Farms Inc. and Lamperd Less Lethal.
In addition, a five-minute video was also produced focusing on what the community offers to innovative business and why they thrive in the Sarnia-Lambton area. The community video features local business leaders discussing the Sarnia-Lambton area’s many advantages including award-winning research parks, reliable connectivity, top-level labs, available land, human resources and well-connected hubs of local industry working together.
The videos are available online and can be viewed at: www.sarnialambton.on.ca/about/ssl
Submissions to the AVA Digital Awards are evaluated by the Association of Marketing and Communication Professionals based on quality, creativity, and resourcefulness.
The competition accepts submissions from around the world and recognizes outstanding achievement in the concept, direction, design, and production of digital marketing.
The Smart Sarnia-Lambton project was funded by the Rural Economic Development Program offered by the Ontario Ministry of Agriculture, Food and Rural Affairs.
Chief Executive Officer
Sarnia-Lambton Economic Partnership