In this practical Lunch & Learn, brand strategist and business advisor Ryan Gencarelli explores building a brand that lasts.
Most business owners spend years building their company, growing customer relationships and establishing a reputation in their market. But when it comes time to step back or sell, how much of that value is tied directly to the owner?
In this practical Lunch & Learn, brand strategist and business advisor Ryan Gencarelli explores an often-overlooked part of succession planning: building a brand that can thrive without its founder.
Participants will learn how owner dependence can affect business value and buyer confidence, and how a strong, transferable brand can help reduce that risk. Ryan will explore practical ways to build brand equity beyond the founder, create more consistent customer experiences, develop marketing assets and systems that continue working through a transition, and better document and protect the brand you've built.
The session will also include a guided self-assessment to help participants identify where their business may be overly dependent on them and where opportunities exist to strengthen its transferability.
Participants will leave with practical actions they can begin implementing now to help build a stronger, more resilient and transferable business.
Ideal for business owners considering a transition within the next two to ten years.
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This free webinar is organized by Succession Ontario. SBEC programs, such as Succession Ontario, are delivered locally by the Business Enterprise Centre of Sarnia-Lambton. The Business Enterprise Centre of Sarnia-Lambton is part of the Ontario Small Business Advisory Centre (OSBAC) network and is funded in part by the Sarnia-Lambton Economic Partnership, the County of Lambton and the Government of Ontario.
