To be a successful business owner, it's important to understand your market, customers, and business climate. Shifts in economic trends or consumer demands can affect the way you run your business.
In this session, you will learn about market research + analysis and its importance as a small business owner or entrepreneur, including how to conduct a competitive analysis, SWOT analysis, and how to determine or refine your unique value using simplified techniques.
Interaction, live demos, and helpful links will leave participants with great samples and takeaways.
About the Speaker:
Jennifer Whitten, Business Consultant
Jennifer is a Business Consultant with over a decade of experience across marketing, non-profit, and local government administration roles. She supports small businesses through research, strategic analysis, and business strategy, backed by formal education in Advertising and Business Administration.
For the past two years, Jennifer has been a guest speaker for Cornwall Business Enterprise Centre's Starter Company Plus Program, delivering Market Research Workshops for small business owners. Her workshops have since expanded to other Small Business Centres, including Invest Ottawa, Huron County, and Renfrew County.
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Pour réussir comme chef d'entreprise, il est important de comprendre votre marché, vos clients et le climat des affaires. Les changements dans les tendances économiques ou les demandes des consommateurs peuvent influencer la manière dont vous gérez votre entreprise.
Au cours de cette session, vous apprendrez la recherche de marché + analyse et son importance en tant que propriétaire d'entreprise ou entrepreneur, notamment comment mener une analyse concurrentielle, une analyse SWOT, et comment déterminer ou affiner votre valeur unique en utilisant des techniques simplifiées.
L'interaction, les démonstrations en direct et les liens utiles laisseront les participants avec d'excellents exemples et des enseignements à retenir.
About the Speaker:
Jennifer Whitten, Business Consultant
Jennifer is a Business Consultant with over a decade of experience across marketing, non-profit, and local government administration roles. She supports small businesses through research, strategic analysis, and business strategy, backed by formal education in Advertising and Business Administration.
For the past two years, Jennifer has been a guest speaker for Cornwall Business Enterprise Centre's Starter Company Plus Program, delivering Market Research Workshops for small business owners. Her workshops have since expanded to other Small Business Centres, including Invest Ottawa, Huron County, and Renfrew County.
