Sarnia-Lambton, Ontario, Canada – June 12, 2013 – Residents of Sarnia-Lambton are being asked for their honest opinions on Lambton County. A group of key local organizations is working to develop a community “brand” for marketing Lambton County to visitors, residents, and businesses in the year 2013 and beyond, and is looking to the area’s residents to provide vital information through a short survey.
The group has worked with consultants North Star Destination Strategies to develop a customized community-wide online survey that has been carefully crafted to determine Lambton County’s strengths, weaknesses, challenges, and opportunities.
All who live and work in Lambton County are invited and encouraged to participate in this important community-wide initiative. The online survey can be found by clicking on the “Bring Our Image Into Focus” link at www.slep.wpengine.com. Surveys can be completed online and submitted electronically. Printed surveys will also be available by calling the Economic Partnership office at 519-332-1820 or toll free at 1-800-972-7642. Surveys must be completed and submitted by July 04. As a thank you for participating, a number of prizes will be drawn for participants, including a two-night “Explore Lambton” weekend for two.
“This is a great opportunity for Lambton County residents to identify what aspects of their community they’re proud of and we encourage everyone to participate,” says County of Lambton Warden Todd Case. “The goal is to create a brand that will augment but not replace the existing identities of municipalities, organizations, and businesses in Lambton County and help unite us as a community.”
“We will be bringing our image into focus, and defining what makes Lambton County stand out from the crowd,” notes Sarnia-Lambton Economic Partnership General Manager, George Mallay.
At the heart of Lambton County’s brand will be its competitive differentiator; what makes the community special so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Lambton County home.
“We have partnered with more than 150 communities across North America, and I can’t emphasize enough the importance of insights gleaned from community members,” stressed Northstar CEO, Don McEachern. “To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who spend their lives there.”
If you are interested in learning more about Lambton County’s branding initiative, contact George Mallay, General Manager, or Edith Wilmot-Quigg, Development Consultant, at the Sarnia-Lambton Economic Partnership.
Community Branding Project Partners:
Arts Community; Blue Water Bridge Authority; Community Round Table; County of Lambton; Grand Bend and Area Chamber of Commerce; Lambton College; Sarnia-Lambton Business Development Corporation; Sarnia Lambton Chamber of Commerce; Sarnia-Lambton Economic Partnership; Sarnia-Lambton Local Immigration Partnership; Sarnia-Lambton Real Estate Board; Sarnia Lambton Work Force Development Board; Tourism Sarnia-Lambton
For further information contact:
George Mallay, General Manager
Sarnia-Lambton Economic Partnership
519-332-1820