Arianne brings over 15 years of global experience in marketing, branding, and business development across Asia, the US, and Canada. As the Marketing & Communications Manager at SLEP Arianne leads strategic branding and communication efforts to enhance local economic activity and community development. Her mission is to promote Sarnia-Lambton’s unique advantages and attract businesses and residents through targeted marketing initiatives.
Prior to her current role, Arianne held senior marketing and business development positions across diverse industries including real estate, e-commerce retail, events, cybersecurity, and dental practice management. She has successfully led go-to-market strategies, leveraged data-driven insights to drive growth, and managed comprehensive marketing campaigns that increased brand awareness and engagement.
Arianne holds a Bachelor’s Degree in Legal Management and a post-graduate certificate in International Business with High Honours. She is also a part-time professor at Lambton College, teaching Selling and Social Media Marketing.